Imisi BBNaija win defies odds as she captures hearts with raw honesty and resilience, securing 42.8% of the vote to become Nigeria’s newest reality queen.
Imisi BBNaija win has quickly become a defining cultural moment in Nigeria’s reality TV history. On October 5, 2025, 23-year-old Opeyemi “Imisi” Ayanwale was crowned the winner of Big Brother Naija Season 10, earning 42.8% of the final vote and cementing her legacy as a champion of the people.
The Oyo State-born actress and entrepreneur captured hearts across the country with her unfiltered honesty, humble background, and unapologetic authenticity.
Her journey from struggling designer to national sensation felt deeply familiar to many young Nigerians, making her victory far more than just a game win.
Unlike previous housemates who leaned into strategy or social influence, Imisi stood out for simply being herself. One of the most talked-about moments came in Week 8, when she emotionally shared the trauma of undergoing an abortion at just 13.
Instead of backlash, she received a wave of support, praised for her strength in baring her truth on national TV.
“Her story wasn’t about pity—it was about power,” one fan wrote on X (formerly Twitter), echoing a sentiment widely felt among her supporters.
Nicknamed “Ijoba 606”, a title first given by fellow housemate Kuture, Imisi’s image as a grassroots queen took hold. Her fans, known as the “Imistars” or “Ijoba 606 Army”, rallied in droves across social media.
They ran massive voting campaigns with hashtags like ImisiTheQueen and Ijoba606, pushing her past more socially connected competitors like Dede and Koyin.
This grassroots mobilisation helped transform Imisi into a symbolic figure — one who represented the “common Nigerian” succeeding on sheer grit and relatability.
Her win draws strong parallels with Laycon, the Season 5 winner who similarly captured the nation’s heart with humility and raw talent rather than flash or fortune.
Like Laycon, Imisi challenged the idea that wealth or social polish should determine success on a show built to reflect real Nigerians.
At the finale, aired live on October 5 at 8:57 p.m., host Ebuka Obi-Uchendu announced her name to thunderous cheers.
She walked away with a ₦150 million grand prize package, including ₦80 million cash, a brand-new Innoson SUV, and numerous sponsorship deals. A formal presentation followed on October 7 at a glamorous event in Lagos.
Yet for many fans, Imisi’s BBNaija win was about more than money. It marked a triumph of character over strategy, substance over performance, and connection over calculation.
As the fourth woman to ever win the show — joining Mercy Eke, Phyna, and Ilebaye — Imisi’s name is now etched in BBNaija history.
Her legacy is clear: authenticity still matters, and in a world full of filters, being real is still the most powerful tool of all.
