Don Julio Replaces Amstel Malta as AMVCA Sponsor

Don Julio replaces Amstel Malta as headline sponsor of AMVCA 2026, promising a reimagined awards experience celebrating Africa’s film and TV talent.

After years as the headline sponsor of the Africa Magic Viewers’ Choice Awards (AMVCA), Amstel Malta has stepped aside to make way for a new partner.

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MultiChoice, in partnership with Diageo, recently announced that Don Julio will serve as the headline sponsor for the 12th edition of the AMVCAs, scheduled for 2026.

The collaboration marks a strategic upgrade in the continent’s most prestigious celebration of film and television excellence.

The partnership signals the start of a bold new chapter for the AMVCAs, with Don Julio AMVCAs promising a premium and culturally resonant awards experience.

Organisers say the 2026 edition will feature elevated storytelling and memorable cultural moments.

Speaking on the collaboration, Atinuke Babatunde, Executive Head Content and Channels at MultiChoice, said: “The AMVCAs has always celebrated the best of African film and television. Don Julio brings a spirit of global excellence that mirrors the artistry of our filmmakers, actors, and storytellers. Together, we are reimagining what it means to honour African talent.”

Anne Joy Michira-Muhoro, Marketing Director at Diageo South, West and Central Africa, added: “Don Julio is proud to partner with Africa Magic to celebrate our home-grown talent. Our global commitment to authenticity, craftsmanship, and creativity perfectly aligns with the passion African creatives put into film and television. The 12th AMVCAs will be a landmark moment and the start of a memorable journey with Don Julio.”

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With this transition from Amstel Malta to Don Julio as headline sponsor, the 2026 AMVCAs promises a reimagined, premium experience, setting a new benchmark for celebrating Africa’s brightest talents.