DJ Big N Advises Nigerian Artists on Grammy Strategy

DJ Big N advises Nigerian artists to participate in US music seminars and Grammy activities to improve their chances of winning awards in future ceremonies

Mavin Records disc jockey Nonso Temisan Ajufo, popularly known as DJ Big N, has called on Nigerian musicians to take a more active role in international music events to enhance their prospects at the Grammy Awards.

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Speaking on his social media platform X, DJ Big N noted that recent Grammy losses by Nigerian artists, including Davido, Burna Boy, Ayra Starr, Omah Lay, and Wizkid, were partly due to limited involvement in American music seminars and decision-making processes.

He highlighted the example of Beninese singer Angelique Kidjo, a multiple Grammy winner, who regularly participates in US music events and has leveraged her influence within the Recording Academy.

“Legends like @angeliquekidjo and @YoussouNdourSN have shown us the power of being involved beyond just the award night,” he wrote.

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DJ Big N encouraged Nigerian artists to join the Grammy voting body and actively engage throughout the year to strengthen their presence and impact. “Better luck next year, but let’s also be there to shape it,” he added.