Guinness Sponsors Big Brother Naija For Landmark Season 10
Guinness sponsors Big Brother Naija Season 10, bringing bold experiences, house moments and nationwide activations to celebrate Nigeria’s biggest TV show
Guinness sponsors Big Brother Naija Season 10 as a Gold Sponsor, strengthening its bond with millions of Nigerians through bold storytelling and cultural celebration.
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The iconic stout brand is stepping into the reality TV spotlight to mark Big Brother Naija’s 10th anniversary with unforgettable moments, daring tasks and immersive experiences.
The partnership brings Guinness’ signature energy into Nigeria’s most-watched show.
“We’re excited to be a Gold Sponsor of Big Brother Naija Season 10,” said Yinka Bakare, Marketing and Innovations Director at Guinness Nigeria.
“For 75 years, Guinness has stood as a symbol of originality and resilience in Nigeria. This sponsorship reflects our commitment to celebrating authenticity, creative expression, and the rich diversity of Nigerian youth culture.”
We’re excited to be a Gold Sponsor of Big Brother Naija Season 10.
Big Brother Naija fans can expect bold in-show content and house tasks, while Guinness activates exciting off-screen experiences at bars and viewing centres nationwide.
According to MultiChoice Nigeria CEO John Ugbe, the alignment is perfect: “Guinness is a brand that speaks directly to the passion and creativity of the BBNaija audience. Their involvement this season is a natural fit, and we’re thrilled to have them on board.”
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As Guinness sponsors Big Brother Naija, the collaboration offers a fresh way to engage the youth, spark cultural conversations, and celebrate Nigerian identity with boldness and pride.
