I’m not desperate to go international – Olamide

Rapper Olamide says he’s proud to be a “Naija, Yoruba boy” and not desperate for international fame, stressing the value of authenticity in music.

Nigerian rapper Olamide has said he is content being an indigenous artist and is not desperate to pursue international recognition at all costs.

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Speaking in an interview with BBC Radio 1Xtra, the award-winning rapper said authenticity and a clear sense of identity were more important to him than global validation.

Olamide, who has been instrumental in shaping Nigeria’s modern hip-hop and Afrobeats scenes, proudly affirmed his roots, saying:

He explained that identifying and connecting with one’s audience is key to success, adding that genuine music will eventually resonate beyond borders.

“You have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually,” he said.
“I have to stay true to myself. I’m comfortable in my skin — I’m a Naija guy, Yoruba boy, I have H-Factor and all that, and I’m proud about it.”

Olamide, who has mentored several top Afrobeats stars including Asake, Fireboy DML, and Adekunle Gold, is widely celebrated for promoting Yoruba rap and street culture through his label YBNL Nation.

Also read: Olamide Praises Asake’s unique Talent And Authenticity

His remarks highlight the growing confidence among Nigerian artists in defining success on their own terms rather than seeking Western validation.